How IT Leaders Can Cultivate Their Personal Brand
The Enterprisers Project, March 3rd, 2020
March 3, 2020,
Volume 264, Issue 1

An IT leader's personal brand can shape both career opportunities and talent recruitment. Here's a framework for thinking about your brand and the steps you can take to enhance it

"It's become increasingly fashionable for IT leaders to talk about establishing a personal brand. Their motivations are obvious. They hope their brand will expand their access to future career opportunities, such as leadership positions in larger companies or board seats with publicly-traded firms. They also hope their brand will give them a competitive advantage in the escalating competition for IT talent..."

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