Think about a time you shopped for clothes online
"Because you couldn't virtually try on anything, you had to dig through customer reviews to see if the fit and material matched the description on the site. Seeing multiple five-star reviews probably made you feel more inclined to make a purchase. Browsing through one-star comments? Not so much.
When you're looking for a shirt online, you want real-consumer feedback before you bust out your wallet. These same principles apply to the prospects of B2B companies as well. However, they're looking for information about experiences with a product or service and how it helped eliminate someone's issue they faced within their job role..."
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