How To Create A Demand Funnel (For 44X Revenue)
Business 2 Community, May 2ndt, 2020
May 2, 2020,
Volume 265, Issue 5

You know that feeling in the pit of your stomach when you get a calendar invite for an all-hands meeting-with no warning or context?

"I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire.

My initial role was to grow the user base for our free, open-data catalog. But I soon found out our real challenge was monetization. We had built the world's largest open-data community but-like so many startups-didn't have a clear product-market fit..."

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