When marketing and sales share a common view of their customers' journey, conversion points and what makes a good fit lead, they cooperate better and increase their sales pipeline and conversions
"And create an overall better experience for their buyers too.
But how can these two departments align their views and definitions, when they operate from different perspectives and with a different level of urgency? What tactics can they employ and how can technology make their lives easier?
A popular adage says 'women are from Venus and men are from Mars'.
The same can be said about marketing and sales; well into 2020, they remain two separate departments, with distinct goals and limited communication. In my own experience of working with both large multinational companies and then a SaaS startup, this scenario held true. Rare were the occasions in which sales would sit in the same meetings with marketing people, and when that happened it was not to cooperate and work towards the same objectives..."
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